Top 5 iOS Business Apps in Ghana Q1 2023

In Q1 2023, the performance of the top 5 iOS business apps in Ghana—WhatsApp Business, Zoom Workplace, Google Chat, LinkedIn: Network & Job Finder, and Microsoft Teams—was marked by diverse trends in downloads, revenue, and active users.

WhatsApp Business experienced consistent weekly downloads throughout the quarter, peaking at around 9.6K in the week of March 20. Active users for the app showed a slight upward trend, increasing from approximately 132K at the start of the quarter to around 142K by the end of March.

Zoom Workplace saw a notable peak in weekly downloads in mid-January, reaching over 7K, before stabilizing at around 4.4K by the end of the quarter. Revenue for Zoom Workplace fluctuated, with a significant rise to $289 in the week of March 13. The app's active user base gradually increased from about 50K to 58K over the quarter.

Google Chat maintained a steady download rate, with weekly downloads averaging around 3K. Active users showed a gradual increase from approximately 28K to 32K throughout the quarter.

LinkedIn: Network & Job Finder demonstrated stable weekly downloads, averaging around 2K, with a peak of 2.3K in the week of February 20. Revenue fluctuated, peaking at $1.9K in late January and late February. Active users hovered around the 38K mark, showing slight fluctuations but remaining relatively stable.

Microsoft Teams showed a significant spike in weekly downloads in early January, reaching over 3K, before settling to around 1.4K by the end of March. Active users saw a peak of approximately 22K in mid-January, with a slight decline to 20K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.